Dear Upcoming Artiste, You Should Read This If You Want To Blow
Upcoming Artiste, You Should Read This If You Want To Blow
The music industry is a big industry and it’s big business. If you play your cards right, you can part with the riches and fame the industry has to offer. And otherwise, you could end up been frustrated and not get to the feat you could have hit if you were to be in another industry. Years have long passed, when we could make a list of all the artistes in the industry.
The industry is a big one now, and it’s wide enough for everyone to do their thing. However, even at that, to gain viral acceptance in order to be amongst the group of the top runners isn’t an easy bout. Truth is, as an upcoming artiste you have more than 90% chance of not becoming an household name in your country not to talk of getting out of there. And for every 5 artistes that blow, there are 95 or more that won’t even be known in their neighbourhood not to talk of the country at large.
I’ve tried to analyze some factors why upcoming artistes don’t blow below. Meanwhile, it should be noted that the rule that nothing is 100% guaranteed applies to everything, and this is not excluded.
1. Music Is Not For Everyone: If you can’t do music then you can’t do music, there is no door number three to it. Yes, you probably have passion for music, but you have to know what you’re doing before venturing into music. Otherwise, you will just kill your career before it even get started. I know it’s easy to get carried away because of the crap done by some household names you hear on radio and TV. But nobody wants to hear crap from an upcoming, and the probability that you don’t have enough cash to put your craps to people’s hearing anytime they put on their TV and radio is high. So don’t get carried away when you see a big name getting away with crap, they have the cash to promote it, and let people like it. Plus they have a strong fan base already.
2. Push Your Songs As Much As Possible: So you think you’ve recorded a nice song, and you believe you just share it with couple of friends and family, and that’s it. Sometimes, we get lucky or blessed(whichever you believe); you make a song, and then someone hears it, and point it to someone, and you get signed, or something along that line that will help boost your career. However, that happens in the rarity.
So, you have to let people know about your music as much as you can. Be proud of your art. And know that telling people you can access is not enough. Go on social networks, forums, try to be on as much as possible musical blogs as possible. Get on radio stations, TV programmes, magazines. Perform at shows in your school, in your neighborhood, and anywhere it is possible to put you out there positively.
3. Be Willing To Spend: I know this could sound absurd, as a lot of upcoming artistes don’t really have much to spare. However, the money factor is one of the concrete factors you as an artiste needs to blow. For example, number two on this list is not possible without money. To do one thing or the other in number two and some others, you need money otherwise, your efforts will just go down the drain. This is not to say you should spend anyhow, but spend wisely, and don’t always aim for free stuffs.
4. Be Branded: Distinguish yourself from the several hundreds of thousands of other musical artistes. You need to have a brand, I mean you need to put an image out there that defines you as an artiste. So when they talk about you, or a particular something which is attached to you, they have no choice but to pinpoint you. And what does that do, it gives you more fans, and put your name out there.
Having a website isn’t all that important at the initial stage, but it’s not a bad idea if you can afford a standard one. And if you can’t, you could get an online outlet that will tell your stories, and put your stuffs out there like you want. A lot of websites will do this for you freely, if they are going to get your stuffs first, providedly they see you have the s.p.u.n.k of greatness in you, and your music is good.
5. Never forget the packaging: Yes, a better part of the music industry is make believe. But I’m not saying you should be fake, that’s bad. However, a little bit of packaging is needed for the business part of your music. People will attach themselves to you, if they see you have class. Moreover, it’s widely known that people will show “love” to an above average person before they do to a below average one. Now replace that love with other benefits. You see, that’s why you don’t go out or operate anyhow;
*Don’t dress anyhow.
*Avoid engaging in things of embarrassment.
*As an upcoming, it’s good to feature in just about any song. But really, you should avoid featuring on wack songs, and if you have no choice, murder the song.
*If you are going to do a song, make it 100%, I mean your voicing, lyrics, production and all.
* Never promote your songs with wack artworks, and not so thoughtful promotional article.
*In general don’t do things people of “no class” do, but don’t be a foolish snob.
6. Don’t Over-Commercialize Your Songs: I see a lot of artistes with potentials, but then I see them take a wrong turn. It’s not a bad idea to try to work on yourself as an artiste, blend your music in a little bit, to make people relate more. However, it’s totally off when you move from A to Z. So, they don’t accept your genre of music, and the next thing is to become another Terry G? You think it’s going to work for you like some others? You are on your own.
The thing is, the only reason why it’s hard to accept some genres of music is because the people don’t trust you that you can really pull it off. So they basically don’t listen to your songs with an open mind. And you know what happens when people don’t have an open mind while doing something? They mostly end up not liking it. However, you have to prove to them that you can really pull it off. Take for instance, Praiz’s “Rich and Famous”, it’s still like his most popular song, even more accepted than his commercialized songs. Yes, he has other songs of the same genre as “Rich and Famous” but people can relate more to “Rich and Famous” because he was able to strike a balance. At the end of the day if you’re able to, you end up not just getting the fame and money, but also being true to yourself and your art by doing what you really love to do.
7. Be Open To Constructive Corrections and Not So Constructive Ones: Most upcoming artistes don’t like corrections. They think you are trying to bring them down, or they are totally in control of the situation, and you probably didn’t understand before opening your mouth. Before even pointing anything out, you hear most talking in such away that you won’t even try to point any flaws or your thoughts out. And like I said a while back, if people don’t correct you? you will keep doing shits the same shitty way. Be open to corrections.
8. You Need a Manager: I know you are just an upcoming. However, if you really want to drop that status, and you’re working hard, you can’t do it on your own. You need someone to manage your affairs. You focus on the music, and they help you handle everything else. Although, some people would say you need a manager who has been in the industry for a while, the one with the connections and all. But really, it’s not necessary; all you need is someone who is passionate about the work, knows how the music industry works, and can relate very well. Connections can always be created if you know the right moves and when to take them.
9. You Need Funds: This is probably the most important after your talent. Everyone knows that money makes the world go round, and having it means you are always one step ahead. That’s if you know how and where to direct it, though. The money factor is why we see people who have no business with the music industry becoming a somewhat big name. If you can’t get a sponsor or money related supports from your family and friends, then, you should look into raising money yourself by working other job(s).
I’ll see you at the top.